Meet The Founders

Ben Katz

Co-Founder & CEO

Previously led the growth product team at WHOOP and the fitness app portfolio at Appex. In his free time he trains as a hybrid athlete, having completed a 50k ultramarathon, an Ironman 70.3, and is currently preparing for his first full Ironman and first Hyrox event.

Mats Terwiesch

Co-Founder & CPO

Previously led core product teams at WHOOP and Appex. In parallel was a member of the US national rowing team. Before entering the tech industry, was a research associate publishing on AI + health at Harvard.

Matt Ruiters

Co-Founder & CTO

Previously worked on billing and global resiliency @ AWS. After playing rugby for 10 years, and since his shoulders gave out, he's taken up triathlon and surfing. Exercise and cooking keep him sane outside of work 🇿🇦.

Caroline "Shoe" Shoemaker

Co-Founder & COO

Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for half the portfolio. She's completed two ironman 70.3s and is on a mission to #BeatTheBoys in her first Ironman.

Frequently Asked Questions

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